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“Iconic – redrawn”, the label’s credo that defines all its collections, powers again the new pieces, but the classic is interpreted in a free spirited way, an attribute that is characteristic to Parlor’s clientele.

There is an overall lightness to the new pieces, with their special cuts and perfect proportions, laid in rich silks (Parlor’s go-to fabrics), chiffons and lace and enriched by handmade embroideries (another Parlor staple) and stunning details. “It’s about feeling relaxed, but at the same time enjoying wearing a luxurious wedding gown and being the center of attention”, says Veronica Zaharia, label’s owner and designer. “I see too many women pressured to wear heavy, excessively ornate pieces, always going for the princess look, and I feel there is a need to free the bride and create an attire that, in the end, should only be about looking natural and enjoying probably the most important day of her life”.

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